Tag Archives: The Row

The Row handbags launch at Barney’s

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Appearances in 2011 > 07/13 – The Row Handbags Launch at Barney’s

On July 13, 2011, at the intimate unveiling of Mary-Kate and Ashley Olsen’s handbag collection for The Row, a tight-knit group of friends and editors convened at Barneys New York, where they got a first look at what the girls have been working on for Fall 2011.

With Ashley wearing a colorful beaded gown and Mary-Kate in a turquoise blazer, the low-key soirée felt more like a casual viewing than an official unveiling. The duo’s range of luxe clutches, totes, backpacks, and messenger bags were subtly showcased around the perimeter of the party, boasting rich hues of blue-infused gray, milky caramel, midnight navy and a toned-down black in exotic python, alligator, and luscious ostrich skins. The cross-body mini handbag, aptly named “The Twin,” along with the rest of the refined collection, was adorned with the perfect amount of hardware—simple sophistication at its best.

The evening’s guests included Sally Singer, Keegan Singh, Anne Christensen, Harley Viera-Newton, Elizabeth Olsen and Barneys team members Mark Lee, Simon Doonan, Amanda Brooks, Dennis Freedman and Daniella Vitale.

As the fete died down, the conversation turned to the longevity of the brand. “Don’t you think The Row will outshine Hermès?” quipped one close friend. Ever humble, Mary-Kate chimed in, “Who knows, but let’s give it at least another 150 years.”

With that, the girls headed off to an uptown restaurant to quietly toast their Barneys New York handbag debut.

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Olsens Celebrate New Handbag Collection for The Row

One could make sport, and some have, of guessing which Olsen sister is which based on style cues alone. But at Barneys New York on Wednesday night at a cocktail party to celebrate the launch of their new handbag collection for The Row, Mary-Kate sported a sun-dipped tell.

“He’s saying that you’re more tan than me,” Ashley explained to Mary-Kate as the pair took a brief break from the party.

“I know,” Mary-Kate said. “I took an extra week off.”

With a resort collection out of the way and a spring line looming, the pair could be excused a little off time, which they had taken in June. The generally positive reviews from the cocktail crowd — which also included younger Olsen sister Elizabeth — seemed to signal a busy second half to 2011. A crocodile-constructed backpack with a price tag to rival a year at a private university seemed to hold a special fascination among the fifth-floor audience.

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The Row: 2011 CFDA Award Nominees

Mary-Kate and Ashley Olsen, The Row
Nominated for: Swarovski Award for Womenswear

What was the first piece you designed? How old were you at the time, and what was the reaction?
M: The first pieces we designed were white silk suits in an atelier in Los Angeles. I think we were around 14 years old. It definitely wasn’t our introduction into the world of fittings and custom-made clothing, but the luxury of the atelier and craftsmanship was a great experience.

What would you say was your first big success at The Row?
A: Our first big success was our Spring Summer 2007 season. We launched The Row with 14 SKUs including T-shirts, T-shirt dresses and leggings. It took us over a year to get these 14 pieces perfected to where we felt comfortable showing anyone besides our friends and family.
M: The collection was small but the quality, for a T-shirt, was impeccable and we ended up selling to Barneys, Bergdorf Goodman, Forty Five Ten and a number of other amazing retailers.

What was the first piece you designed for The Row?
A: The first piece we designed was a silk modal T-shirt with no side seams. Just a French seam down the center back. It was made on a lingerie machine.

What’s the best piece of feedback you’ve ever gotten, whether from a teacher, mentor or fashion critic?
M: You can accomplish anything with hard work and a great team.

What was your reaction to your first CFDA nomination?
A: We were so excited. It is such a privilege to be included with these amazingly talented designers.

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